With the advancement of virtual technology, E-commerce stores are in plenty these days. For this reason, there is a head-on competition, and you should not take it lightly. In this scenario, helping your business survive is challenging.
Working on enhancing the conversion rate becomes inevitable. Convincing the customer to come to your website to go ahead with some purchases is no small feat. Strategies should be kept in place so that your business can overcome these hurdles.
This endeavour might need you to be equipped with some investment. As this is going to be a trivial requirement, you can even get financial assistance. Check if getting short-term business loans will be worth it.
You can fetch a suitable amount to upgrade your E-commerce website. Besides, you can utilise loans to run a few paid marketing campaigns to improve the visibility of your business. The implementation of this financing option can be done in many ways.
The most talked about feature of these loans is practical rates. Moreover, you can have them at any time. All these make them a perfect go-to loan option when your E-commerce business needs an immediate boost.
If this is something you want to upgrade in the case of your business, take a tour of this blog without any second thought.
Proven strategies to up your E-commerce business game
By E-commerce conversion rate, you must understand the percentage of page visitors taking some action on your website. Thus, here, you will get the sessions of your website and transactions done so far.
With this, you can find the ratio that can tell how many customers have purchased items from your website. Conversion rates not only unveil this option but also other actions. These could be subscribing to your email newsletter, sending a query, getting in touch with customer care, etc.
For an E-commerce website that has been optimised and has a strong branding presence, conversion rates could be high. Find out how you can enhance the conversion rates.
1. Improve navigation throughout your website
If your website pages are loading very slowly, potential customers are not going to stay there. The bounce rate will increase, and sales will suffer severely. Besides, the same thing can happen if you have designed a very complicated check-out process.
This will make your customers impatient and frustrated. They would prefer to leave your website as soon as possible. Ideally, your E-commerce website should load within 3 seconds.
This is the ideal time for it to grab the attention of potential customers. Thus, the speed of loading should be one of the first things you must improve about your website. If the user is not able to navigate your website smoothly, they will make an exit in no time.
Moreover, you must keep the check-out process simple. Try to downsize the number of fields you have added. These take a lot of time to fill out, and your customers cannot wait too long.
2. Take care of distractions
Your website might show different types of pop-up boxes, external links, advertisements, etc. All these can distract your customers. They can direct the visitors to other pages.
Above all, with too much of things displayed on your website, it looks cluttered. It can confuse the customers as navigating becomes difficult. The time you get to keep your audience glued to your website is just a few seconds.
When the visuals of your website seem to be confusing, your audience cannot find the call-to-action easily. Another mistake that is visible in many websites is not using too many filters. Do not forget that they can guide your customers to find exactly what they need.
3. Try A/B testing to find where you are lagging
You need to test it out to see the reasons why your audience is not reacting the way you have expected. A/B testing helps you analyse the real factors that are the culprit. When you conduct it, you can find the performance of different elements of your website.
You can then work on the lagging part and conduct the test again. This will help you draw comparisons to have a better overview of what is going on around you. You can start with headlines that you have used for the products.
The colour of the website, the page layouts, navigations, descriptions and call-to-actions should be reviewed. In totality, everything that concerns your audience should be assessed so that you can find what is not working and why.
This process lets you understand the facets that have strongly impacted the performance of your E-commerce website.
4. Make your website mobile-friendly as well
In this world of technology, your ideal customer might browse your website with a mobile phone as well. As an E-commerce business owner, you must not forget this thing. Now, if your website is only optimised for the web browser, you will not be able to attract a large number of customers.
Browsing any website is convenient when you have a phone at hand. The chances of a bounce rate increase when the user cannot access the website with their mobile phone. The conversion rates drop automatically as the visitors tend to leave the website.
The convenience of being able to browse the website with a phone could be one of the reasons. For this reason, you must optimise your website to make it mobile-friendly as well.
5. Provide a clear call-to-action
Some of the E-commerce websites have unclear calls to action. When you expect your customers to purchase something, you must help them complete this action. Options like “Buy now” or “Add to cart” should be available so that the user can take the necessary steps.
The bottom line
If you are kick-starting your business with poor credit score baggage, rectify it first. For that, you can apply for business start-up loans for bad credit in the UK. They accept your loan request despite the terrible condition of your credit history.
As these loans have flexible features, you should not face hardship in repaying loans timely. Thus, you can further utilise these loans to upgrade your credit scores. You must pay back loans within the given time frame.